How marketers can launch & grow a B2B podcast

$849

How marketers can launch & grow a B2B podcast

Built especially for small, scrappy marketing teams.

Buy now

Course Outline

Module 1 - Launching your company's podcast

Creating a theme for your B2B podcast

Establishing the objectives for your podcast

Identifying what you need to officially record your podcast

Pitching the idea of a podcast to management

Establishing a name for your podcast

Selecting your host

Creating a pre-recorded intro

Creating a pre-recorded outro

Understanding your timeline to launch

Creating a visual framework for your podcast

Creating a trailer for your podcast

Developing a guest guidelines document

Identifying the five types of guests

Using different types of formats for your show

Getting guests for your podcast

Managing your guests

Developing lead-ins, lead-outs and ad reads

Developing Your Podcast Script

Module 2 - Producing your company's podcast

Purchasing the best equipment for recording

Selecting the best platform for remote recording

Managing files for your show

Selecting the right hosting platform for your podcast

Selecting the right editing tools

Editing your episodes

Identifying when to record video with your podcast

Selecting the best repurposing platforms

Selecting the best highlights from your episode

Creating written assets from an episode

Preparing files for distribution

Module 3 - Managing your company's podcast

Getting inspiration as your show evolves

Finding other podcasts for inspiration

Selecting the best PM platforms to manage your show

Creating a unique ID of each episode

Understanding consistency & frequency

Scheduling episodes

Module 4 - Marketing & distributing your company's podcast

Selecting distribution platforms for your podcast

Determining where your podcast goes

Distributing episodes from your company vs. personal profiles

Selecting the best KPIs to track with your podcast

Bonus Materials

The course is never "done" and in this section, you'll have access to additional materials we create.

9 things to put on your podcast episode page

Starting your episodes with conflict

Examples of how to distribute your podcast with personal social media accounts

How to publish all of your repurposed content

How to prepare for a remote podcast recording session

Finding your company's podcast niche

Get inspired with these 8 podcasts that use a solo episode format

Establishing accountability for your podcast